Meet Eunice AKA the sausage lady.
I see her at the deli every time I visit the local shopping centre. She’s quirky, always armed with a warm smile and loaded the toothpicks! If you dare treat yourself to one of her free delights – you better be ready to buy, as she will quiz you about your experience.
This is a simple yet elegant example of TOM (Take Off Market) at work. If you’ve experienced The Relationship Diamond program you will also know this is called Reciprocity.
Question… Are you prepared to put some skin in the game to help build trust with new customers? Start channeling your inner sausage lady and results will soon follow!
Trent Leyshan is founder and CEO of BOOM! Sales. Sales expert, sought after speaker and facilitator. He is the author of Outlaw & The Naked Salesman.
