How a new generation of outlaw salespeople are rewriting the rules.
Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it’s not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in each of us.
Outlaw explains that the world’s best salespeople don’t just sell; they fight for a worthy cause. They don’t just pitch the customer; instead, they reframe the customer’s and the market’s expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals.
If you run with the herd, you will never be heard.
The intention of this book is to empower you with a unique, ethical and purposeful way of conducting business.
Whether you’re in a large sales team or small business, this enables you to develop meaningful relationships with customers and to create greater buy-in, satisfaction and loyalty. In essence, it’s about standing up for your customers and giving them more of the real and best you. Why are these characteristics important? Because you need to be passionate about the business you’re in or else you won’t stand a chance in today’s hyper-competitive markets.
The Naked Salesman is not a silver bullet to success or a get-rich-quick manual. The contents are based on real life experiences, insights and valuable lessons learned the hard way.