BOOM! Blog

  • The Mastery of Metaphor

    During a recent evaluation process to determine the right school for our three children, we were left with a very tough decision between two quality schools. My wife Kellie and I did more than our fair share of due diligence, attending multiple school tours and interviews. In addition, bending the ears of as many people … Continue reading The Mastery of Metaphor

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  • Not all Training is meant to be Fun!

      One more rep to go, your forearms are burning, eye-balls bulging! Your personal trainer demands you push with everything you’ve got! You curse at her, “I cant!” Standing over you like a dominatrix, she kneels down and blurts back, “don’t you %@#! dare give up, give me one more!” You strain and spit, managing to bust … Continue reading Not all Training is meant to be Fun!

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  • What is the real problem?

    From the constant stream of sales training enquires we receive at BOOM! Sales every year, the most common enquiry is a request to help address a “conversion problem”. What’s interesting and indeed insightful about this particular problem is upon deeper investigation the commonly identified “conversion problem” is rarely the real problem, its nearly always a symptom of a more complex … Continue reading What is the real problem?

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  • Are You a Proud Salesperson?

    It’s not uncommon for some salespeople to not be proud of their profession. In fact, their No.1 fear is to be perceived as a salesperson. Fascinating psychology isn’t it? Due to this, these salespeople [in denial] won’t probe too hard, show fight and negotiate, nor overcome objections or ferociously follow-up. Richard is the Managing Director … Continue reading Are You a Proud Salesperson?

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  • The Currency of Contribution

    Thirty something Darren contacted me seeking work. He explained he had a passion for sales training and had resolved in his mind that BOOM! was the place to be and company to work for. He was complimentary of our work and sounded genuinely enthused about the opportunity. I thanked Darren for his kind words and acknowledged his zeal. I … Continue reading The Currency of Contribution

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  • The Secret Selling Ingredient

    Deeply passionate salespeople are easily aroused by their customers, when they win a new contract or sale, so intense is their elation, a little bit of wee escapes! Sure, they appear to be seemingly normal at first glance, but if you peer a little closer, there is something peculiar bubbling beneath the surface. These types … Continue reading The Secret Selling Ingredient

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  • Merry Christmas!

    Wow, what was that?! Thats the sound of 2016 whizzing past! Whether this year was grindingly tough, meh indifferent or record breaking, one thing is for certain, there will always be next year. BOOM! will be here supporting and cheering you on every step of the way! To our dear friends, beloved clients and valued … Continue reading Merry Christmas!

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  • Elite Geeks Vs Athletes

    The world’s highest paid people can be found in a small amount of industries. In particular; professional sports and technology.  The FC Barcelona list and the Atlassian founders are just two of the many examples that spring to mind when it comes to the ludicrous amounts of wealth generated in these two industries alone.  The … Continue reading Elite Geeks Vs Athletes

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  • Go to War to Protect Your Reputation

    How valuable is your reputation? We all know a key ingredient to anyone’s success is their credibility. Your credibility and reputation form the image you portray in your market. It communicates your values and what you stand for. It also helps people quickly identify with you and begin to trust you. Your reputation can take … Continue reading Go to War to Protect Your Reputation

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  • Are your Salespeople living in Sin?

    Over ten years of research and insights generated from working closely with market leading organisations and thousands of salespeople has taught us a lot at BOOM! Namely, what the best-of-the-best (in the world) do and what most (the average) don’t. Nearly all markets are competitive, that’s a given. Yet, the most experienced of us all … Continue reading Are your Salespeople living in Sin?

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  • Two little words that inspire loyalty

    Nearly ten minutes without service, not even a hello! Was I invisible?! Despite attempts to make eye contact and flash my pearly whites, the staff zoomed past, some were even greeting new patrons as they entered the cafe. I sat in my confined wooden booth festering in frustration as my body demanded my morning fix — caffeine!  … Continue reading Two little words that inspire loyalty

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  • The Art of Masterful Questions™

    The average salesperson asks up to 48, 000 questions a year to potential customers. How did we come to that figure? Simply do the math. If you consider 20 conversations a day x 10 questions per conversation x 5 days a week x 48 weeks —we get 48, 000 questions! Give or take a few … Continue reading The Art of Masterful Questions™

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  • What we can learn from the Bulldogs

    A couple of years ago, I recall sitting in the Western Bulldogs boardroom overlooking the Whitten oval. A long polished table separated me and the corporate leadership team as we discussed a project BOOM! had been awarded to deliver for their membership team. Towards the end of this conversation, I directed a question to them; … Continue reading What we can learn from the Bulldogs

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  • The Art of Chen

    I hit Sydney airport, briskly exited the terminal and was immediately greeted by the humid morning air. I then strategically positioned myself in the cab rank and waited in line for my ride. After a few minutes, my cabby pulled up. The driver then leaped out of his seat and charged around to my side … Continue reading The Art of Chen

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  • Sheer persistence will overcome brilliance

    ‘Twelve hundred dollar!’ Snapped Lily. ‘No way, too much,’ I snorted. The pocket-rocket snatched the calculator from me and punched in a counter offer: ‘One thousand!’ ‘No, no. Still too expensive,’ I replied. Back and forth went the calculator like a tennis ball fizzing over the net in a grand slam final. Deep into the … Continue reading Sheer persistence will overcome brilliance

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  • Why most sales training is a waste of time

    Sales training, arguably the most critical form of training and development for any organisation, is often sold as an intangible. That is to say, it’s hard to compare and value, therefore its not valued correctly. Effective sales training should be measured and made tangible. The question is, as a result of the training, how much … Continue reading Why most sales training is a waste of time

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  • A team the plays together, succeed together

    If your sales team is reluctant to role-play with each other, you have a problem. High-performing sales people are no different to elite athletes. The same attributes that drive self-motivation, discipline and innovation apply. Most importantly, habitual practice, training and development. They live to play and thrive on challenging themselves. Elite athletes have a suite … Continue reading A team the plays together, succeed together

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  • The fearless sales leader

    Let’s be honest, sales people are a necessary evil. They serve a sole purpose, that is, to sell. Salespeople should follow simple instructions and essentially do what they are told. Ultimately measured by numbers (not service) they should just focus on results. They whine about a lack of support, the market and competitive forces?! We … Continue reading The fearless sales leader

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  • You’ve been Verbalised!

    Yes, we’ll definitely be moving ahead’, I’ll get the paper work back to you early next week.’ This type of customer response to a sales person’s request for the order, to some, may seem like a positive outcome. To the more experienced sales professional, this form of response is treated as a core objection and … Continue reading You’ve been Verbalised!

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  • Don’t dare waste my time!

    “Good morning Eddie,” with a broad smile I enthusiastically shook hands with the potential new client, conscious of positively transferring my energy and providing him with a strong sense of importance. #YouAreImportant However, in the back of my mind dwelled a purposeful and self-serving intent….Don’t dare waste my time! These words pierced from my eyes, not … Continue reading Don’t dare waste my time!

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  • Why the Best salespeople are Negotiators

    When we think of a negotiator, the mind quickly paints a picture of a cold, calculated character, like a hostage negotiator or ruthless laywer. What we seldom consider is the creative process involved in negotiations, a rhythmic dance of sorts that takes place when two parties actively work together towards a beneficial outcome. There are … Continue reading Why the Best salespeople are Negotiators

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  • Attack of the Robots

    Be scared. They are here! Living among us. Listening. Watching our every move. Personal and marketable “connectivity” is of course all pervasive and ever penetrating. We sleep with our apps open by our side. But how deep does it really go? I imagine asking parents, ‘would you trust your baby with a robot. Picture the … Continue reading Attack of the Robots

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  • “You are making the wrong decision.”

      Thomas stood up, cocked his head and shot his words squarely into the phone: “You are making the wrong decision.” His conviction, sincerity and passion — stunned the potential client. Tom’s response was a reaction to a potential new client explaining they had agreed to go with one of Tom’s competitors. An intense twenty-minute … Continue reading “You are making the wrong decision.”

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  • Put some ‘skin in’ for inconvenience

      World-class service is getting harder to find. But when you do find even a glimpse of it, it’s worth celebrating and sharing  Here’s what I’m talking about. After a full week speaking and facilitating in the Philippines, I took a weekend trip to the Islands to cool the jets and refresh. Utterly relaxed nursing … Continue reading Put some ‘skin in’ for inconvenience

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  • When yes means no, and red means go!

    We have all walked into a retail environment with our arms crossed and no intention to buy.

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  • IGNiTE Sales Training

    IGNiTE SALES TRAINING from BOOM! Sales on Vimeo.

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  • It’s never a deal until the money is in the bank

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  • Hit your New Year’s resolution with a big stick!

    The week following New Year’s day, Harry went to the gym armed with his New Year’s resolution. He drove into the car park, but then struggled to find a single vacant spot. In a huff, he exited the car park (stage left) and reluctantly parked two blocks up the street, and trotted back to the … Continue reading Hit your New Year’s resolution with a big stick!

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  • MERRY CHRISTMAS!!!

    I would like to personally thank all the very special people who have made 2015 a magical year. To all our clients (the BOOM! family) we can’t wait to see you in the New Year. Eat, drink, be merry and don’t forget to share some extra cheer to those who need it. HAVE YOURSELF A … Continue reading MERRY CHRISTMAS!!!

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