Sales Blog from Sales expert Trent Leyshan

Archive for January, 2010

The Power of Empathy

Thursday, January 28th, 2010

Another man shoesSelling shouldn’t be all that hard… come on guys, is it really that complicated? The common answer is,Hell yes” because most salespeople forget the fundamentals of human interaction.  

Sales is really nothing more than the art of meeting, listening, engaging, and leading the right people to a win-win outcome. Which isn’t too tough to achieve, yet many salespeople are obsessed with the pursuit of the so called ‘silver sales bullet’ that will magically cut-corners and transform their sales performance and life accordingly. I’m here to inform you there is no so such thing or external force to you that will determine your ultimate success ― it’s all up to you!

You already possess all the tools, traits, and abilities you need to succeed in sales, it’s just a matter of bringing the right ones into play and focus on the right (habits) to get the right results for your customers. I believe the most powerful ability (indeed habit) in life is to demonstrate ‘empathy’ towards others. I know there are many innate abilities and learned skills such as intellect, creativity, and resilience, the list goes on, but true ‘empathy’ transcends all other qualities and brings people to a place where personal transformation and win-win outcomes are born.


How confident are you selling, really?

Wednesday, January 20th, 2010

Confidence 2I have talked at length in my blogs about the importance of being confident when selling. This week I thought I would shed some light on how you can not only build confidence in your sales role but also create a way of being that will enhance your sales performance.

What is confidence? full trust; belief in the powers, trustworthiness, or reliability of a person or thing. What a great definition and way of being to work and live by. Full trust, belief, trustworthiness and reliability! Give your customer these things and you will have ‘em for life, it’s that simple.

As a (willing) potential customer I want to trust you and believe in what you are saying and that you will deliver on your promise. You can make the odd mistake here-and-there, because if I trust you it’s not a deal breaker―I know you will be the first person to bring it to my attention.  You can sell the best product or service in town, but if your salespeople fail to instill belief, build trust and deliver on their promises, the success of your business is limited, if not ultimately removed.


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