Sales Blog from Sales expert Trent Leyshan

Archive for August, 2010

Miss Congeniality

Wednesday, August 25th, 2010

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This week Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Universe pageant.

She also won the award for ‘Miss Congeniality’ for her sense of humour and warm personality. Good on her! I’ll admit, when I heard Jesinta had been recognised for her personality; I was more impressed by that, than her third place in the pageant. The fact her personality shone so brightly, in my mind, makes her more attractive and more interesting.

In “sales”, all things being equal—personality wins! To stand out in a cold, crowded and competitive market you can differentiate by showing your personality and inviting your customers in, rather than telling them what door they should walk through. In the process you offer contrast that gives them choice—either the same or you?

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Chance favours the prepared

Thursday, August 19th, 2010

200906_11_perfection[1]French scientist, Louis Pasteur once famously said, “Chance favours the prepared mind.” And a century or so on, his worlds still ring true.

When you are stressed, time poor, under pressure, and running around late all the time — chances are you are not preparing perfectly and your results will always reflect this. I recommend taking a measured approach by simplifying and slowing things down where and whenever possible.

In some cases less is more, but when it comes to preparation more is indeed more. People often prepare inadequately because they are pressed for time and some believe preparation is a luxury preferring simply to ‘wing it’ and hope for the best. This approach not only breeds incompetence it does little to build confidence.  

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Are you really listening?

Friday, August 13th, 2010

ear[1]One of the most powerful skills you can develop is your ability to listen.

You may have heard me say, “The best way to be interesting is to be interested. The reason this principle is essential is because it makes your customers feel important. This feeling is so powerful it will help your customers filter through your competitors to find and connect with you.

We have all met people who are poor listeners, and we judge them as being either ignorant or arrogant. And fair enough some of you may say. But just because someone doesn’t listen intently to you, doesn’t necessarily suggest they are not interested in you. It could simply mean they absorb information in a different way.

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Sales expert selling books naked on Collins st!

Thursday, August 12th, 2010

_MG_4215[2] - CopyTrent Leyshan, will be braving the elements at 12pm Friday 13th of August 2010 to promote his new book, The Naked Salesman!

Wearing only his socks and jocks on a soap box, Trent will be spruiking his book outside Angus and Robertson cnr Collins and Queen Streets Melbourne.

Also $50,000 worth of giveaways for sales and business people! One show only! Be there at 12pom sharp so not to miss out!

Willing to stick

Wednesday, August 4th, 2010

Sales training

I was talking with my Father who told me the story a friend shared with him recently. His mate John had been training at a local gym for a couple of months.

A few days after New Year’s Day John went to gym and couldn’t find a car park. He approached a gym manager to address his concerns about the gym being so busy. The manager responded in an ironic tone, “Don’t worry, there will be plenty of car parks in a couple of weeks, just you wait and see.”

The manager’s point was that most people who declare a New Year’s resolution to lose weight and get fit — don’t stick at it. In fact, they stick all of about two to three weeks on average and then they’re gone, resigned to the murky backwaters of procrastination once again. It’s common knowledge that gyms make most of their money from patrons not showing up. So remember that next time you sign-up, because you may be better served saving your hard earned money.

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