This week Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Universe pageant.
She also won the award for ‘Miss Congeniality’ for her sense of humour and warm personality. Good on her! I’ll admit, when I heard Jesinta had been recognised for her personality; I was more impressed by that, than her third place in the pageant. The fact her personality shone so brightly, in my mind, makes her more attractive and more interesting.
In “sales”, all things being equal—personality wins! To stand out in a cold, crowded and competitive market you can differentiate by showing your personality and inviting your customers in, rather than telling them what door they should walk through. In the process you offer contrast that gives them choice—either the same or you?