Sales Blog from Sales expert Trent Leyshan

Archive for December, 2010

Tis the season to celebrate

Thursday, December 9th, 2010

merrychristmas[1]Christmas is almost here bringing with it the season of loving cheer.

Retailers are rallying in hope of a bumper period, while other less active industries are winding down for a well earned respite and regroup for the New Year.

December is my silly season, every year I spend this time investing in my clients. I take a selection of my valuable clients out for celebratory lunches. We simply catch-up and share a meal, sometimes wine, but always meaningful conversations. This is not my time to sell, in fact there’s little business banter, rather it’s a moment to simply relax and reflect.  

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A willingness to engage, most of the time

Thursday, December 2nd, 2010

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Recently, I spoke with a confident and energetic entrepreneur, who at first glance, appeared to be running a successful SME.

He explained he’d been in business for a couple of years doing really well. Cheekily, I then quizzed him about how he generated new clients, he replied, “Hmm… that’s a great question…. we haven’t quite worked that out yet.”

His response told me more about his business than his opening comments. His confusion is a common tale of frustration and point of failure for many SME’s. Interestingly this is also the spot in the market that carries the lowest barriers to entry and highest competitive forces.

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