The courting process is an important aspect to most living things.
Therefore, it should be no surprise that the same engagement principles apply to customers. The thrill of being pursued by a would-be suitor and the emotions associated with hope of finding true meaning in a relationship is to no exaggeration, exhilarating.
In the animal kingdom it’s not unusual for some species to go to extreme lengths to attract and seduce a mate. Most fascinating, to me, are the peculiar and often spectacular rituals conducted by birds.
An ex-business partner of mine would declare in an ominous tone, “Keep them hungry!”
I would never advocate the practice of drug dealing, nevertheless this industry got me thinking about how we can apply some of its aspects to the wider selling world.![communication_negotiation[1]](http://www.boomsales.com.au/blog/blog/wp-content/uploads/2011/03/communication_negotiation1-150x150.jpg "communication_negotiation[1]")
Often a sale will come down to a final negotiation when two or more parties aim to draw a body of communication to some form of conclusion.