Sales Blog from Sales expert Trent Leyshan

Archive for March, 2011

Are you courting your customers?

Thursday, March 31st, 2011

romanceThe courting process is an important aspect to most living things.

Therefore, it should be no surprise that the same engagement principles apply to customers. The thrill of being pursued by a would-be suitor and the emotions associated with hope of finding true meaning in a relationship is to no exaggeration, exhilarating.

In the animal kingdom it’s not unusual for some species to go to extreme lengths to attract and seduce a mate. Most fascinating, to me, are the peculiar and often spectacular rituals conducted by birds.

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Credentials Presentation: Trent Leyshan

Sunday, March 27th, 2011

Get hungry!

Monday, March 21st, 2011

feastAn ex-business partner of mine would declare in an ominous tone, “Keep them hungry!

He would achieve that by paying staff late or reneging on owed commissions.

Dripping with resentment because of that treatment many staff resigned, while others low in self-esteem and desperate would accept reduced commission to simply pay bills and survive.

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What can we learn from drug dealers?

Monday, March 14th, 2011

Line I would never advocate the practice of drug dealing, nevertheless this industry got me thinking about how we can apply some of its aspects to the wider selling world.

Illicit and legal drugs are extremely valuable commodities in Australia and both fulfill a rampant social demand.

Pharmaceuticals are a multi-billion dollar a year industry, making it one of the largest and most lucrative markets and we can only speculate what the illicit drug industry is really worth.

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Nuances of effective negotiation

Sunday, March 6th, 2011

communication_negotiation[1]Often a sale will come down to a final negotiation when two or more parties aim to draw a body of communication to some form of conclusion.

In Australia, negotiating is frequently referred to as “haggling” and is not considered part of our laconic and laid back business culture.

I recently met with, Morry Morgan the co-owner of ClarkMorgan Corporate Training. His new book, ‘Selling Big to China’ delves into Morry’s ten years of on the ground experience selling in China and also provides insights into Asian business culture.

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