You will struggle to find a better example of brand loyalty than from AFL supporters.

Year in and year out, fervent fans brave the winter chill to cheer on their favourite teams. Win, lose or draw we ride every bump, “booo!” every dicey umpire decision and lose ourselves in elation with every crucial goal.

Last Friday night, I cried myself to sleep after my beloved Hawks squandered a 3 goal lead to lose to the Pies in the final quarter of their preliminary final. My emotions boiled from confusion and disbelief, to rage and then grief stricken disappointment. I’m still hurting.

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Cast your mind back some 65 million years ago.

It’s a mild afternoon. Striking pink and orange shades of light paint the horizon. Forests and jungles are lush. The air is angelically pure. Seas are hundreds of meters higher than today. The earth is a sphere of splendour and energy.

Giant beasts roam and dominate the earth. Salivating meat eating predators along with their long neck tree foraging relatives panic the ground dwellers. Mighty birds the sizes of buses glide through the air with wings that cast a vast dark shadow onto the ground below. This is a terrifying time to be a small earthly bound creature.

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