You will struggle to find a better example of brand loyalty than from AFL supporters.
Year in and year out, fervent fans brave the winter chill to cheer on their favourite teams. Win, lose or draw we ride every bump, “booo!” every dicey umpire decision and lose ourselves in elation with every crucial goal.
Last Friday night, I cried myself to sleep after my beloved Hawks squandered a 3 goal lead to lose to the Pies in the final quarter of their preliminary final. My emotions boiled from confusion and disbelief, to rage and then grief stricken disappointment. I’m still hurting.