“Let there be light…” boomed the bold voice from deep within the darkness.
Silence ensued for what seemed like an eternity, until… a careful voice echoed back from the dark shadows… “Why do we need light?”
God pondered the careful voice for some time before offering a reply. And it was from this enlightening exchange that the first ever sales pitch was born. Light soon followed.
You’ve taken on a new venture and things aren’t quite going to plan.
You push forward with greater intensity hoping this will move you faster towards your goals. This approach soon stalls, so you tweak your strategy and refocus, but still no traction. You persist regardless. Finally you have a win… validation! Things are now looking up, taking your spirit with it.
Two months pass, another lag… “Damn it!” Cash flow is depleted, so too your morale. “This is crazy! I need help and can’t do it alone!” you proclaim, so you bring in a partner and raise money to get things really rolling. You invest part of the funds in a paid business mentor.
