BRW Magazine “NATURAL BORN SELLERS” - Top Sales People Reveal Their Secrets
13 March 2008
The March 13, edition of the BRW is out. Inside you’ll find a very interesting article on Selling; appropriately titled: NATURAL BORN SELLERS.
Anyone seeking information on the commercial benefits of effective sales or selling will do themselves no harm in going out and purchasing this edition. The article has some sound advice for novice and advanced sales people, and a series of point form lessons taking from various industries, such as; Real Estate, IT and Retail sectors.
Here are a number of insightful excerpts from the article; seemingly sung from the same BOOM Sales! hymn book.
‘Training is also making a difference between organisations that succeed and those that fail to grow. Effective sales training will substantially increase bottom-line performance in any company.’
‘Many companies spend a great deal on advertising and promotions to get customers to see their products. Where they fall short is in not investing in their sales people, he says. You can have the best product in the world but if no one buys it, what’s the point.’
‘Many sales people fall victim to the mistake of engaging clients without properly understanding their needs. It runs hand in hand with another common fax pas in the tech sector: leading with a product pitch.’
‘My key Sales tool is treat people like you want to be treated.’
...Words of wisdom indeed.
You can pick up BRW magazine at most good newsstands, or directly at www.brw.com.au. BRW March 13 -19, 2008 Edition
Inspire,
Trent Leyshan
Founder