As a society, we seldom encourage others to take a path of risk and unbridled adventure because this approach is untested and has the potential to break conventions and reputations.
Who is going to pay for true innovation anyway, your employer or your customers? Hmm—good luck with that.
Most of us are trained to do things based on what someone else has already done, and that’s okay, but being led to believe it’s the best and only way, isn’t okay. To drive change you will need to circumvent certainty into the dark unknown realms of possibility.