I was recently car shopping for a 4WD for my partner, Kellie. Searching for a good deal we went into two competing dealers situated not far from each other.

The first was a KIA dealer and the second, Holden. With less than a kilometre separating the two yards, my experience between the dealers could not have been further apart.

Let me start with Holden. My partner and I armed with our two young children entered the lot. We went inside the showroom to find a salesperson to speak with. The showroom wasn’t that busy, but there were a few people floating around distracted and not paying us any attention.

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Selling shouldn’t be all that hard… come on guys, is it really that complicated? The common answer is, “Hell yes” because most salespeople forget the fundamentals of human interaction.  

Sales is really nothing more than the art of meeting, listening, engaging, and leading the right people to a win-win outcome. Which isn’t too tough to achieve, yet many salespeople are obsessed with the pursuit of the so called ‘silver sales bullet’ that will magically cut-corners and transform their sales performance and life accordingly. I’m here to inform you there is no so such thing or external force to you that will determine your ultimate success ― it’s all up to you!

You already possess all the tools, traits, and abilities you need to succeed in sales, it’s just a matter of bringing the right ones into play and focus on the right (habits) to get the right results for your customers. I believe the most powerful ability (indeed habit) in life is to demonstrate ‘empathy’ towards others. I know there are many innate abilities and learned skills such as intellect, creativity, and resilience, the list goes on, but true ‘empathy’ transcends all other qualities and brings people to a place where personal transformation and win-win outcomes are born.

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