Sales is a contact sport and when it comes to competitors it should be full body contact! Most markets are saturated with competitors manoeuvring themselves in their most attractive guises to lure the affection of would-be customers.
Competition serves the collective as merchants are kept on their toes. Customers are able to select a provider that best meets their needs or desires. Many businesspeople under-estimate their competitors—pretending they don’t exist or that what they do is somehow irrelevant or somehow inferior in comparison. Don’t make that mistake.