One of the most valuable asset’s you can create in business is called a ‘friendship with benefits’.
Not the touchy and feeling kind, rather an enduring relationship between a customer and vendor that contributes to both in a meaningful way. Acquaintances, we can take or leave. Typically surface level, these relationships hold little lasting value. Unfortunately, the majority of customers are treated this way because staff are not empowered habitually with the right knowledge and skills.
Its vital businesses get this right: how you treat people in a commercial situation shouldn’t differ that much to a social setting. The same essentials apply, such as; empathy, common courtesy, respect, keeping our word, and above all a genuine interest in the other party’s best interests. Think about the people we consider friends. What behaviours do they demonstrate? How long have we known them? Why are they so important to us? What really attracts us to them?