Unlike other performance athletes ― salespeople are expected to compete forty eight weeks or more every year. It’s no wonder most salespeople are bloody tired, if not utterly exhausted.
Nearly all performance sports are structured in a way so that the athlete actually competes at a small fraction of their time in comparison to the time spent developing strategy, refining skills and training and recovering.
Sales managers for some bizarre reason believe their salespeople needn’t subscribe to the same approach. This false belief limits their sales people’s success and ultimately leads to fatigue and underperformance.