The short answer is, no. However, my experience suggests the better you get along with your customers, the more meaningful the relationship becomes.
One this is for sure, if you dont like your customers, you must at the very least share a likeness with them. And the best form of likeness is: their best interests.
“I dont really like you, but I still really care about you.”
Is a powerful mantra I embed into service based businesses. Even if you don’t like some of your customers’ ― you still better service the pants off them, and enjoy doing so. Is that ‘idealistic,’ you bet! But in today’s hyper-competitive market, anything less is settling for mediocrity and we all know how that story ends.








When you get a bunch of ‘Type A’ personalities together who are driven and outcome focused, two types of team states commonly form: ‘Fabricated Harmony’ or ‘Genuine Conflict’.