Why? Rabbits are carrot connoisseurs. And it’s almost guaranteed they know more about carrots than you do. So if you’re selling carrots to a rabbit —you’re at a disadvantage.
There is nothing more disempowering than selling to a customer that possesses more passion and a deeper understanding of your product than you. These customers see things from a higher vantage point. Knowledge is power, particularly when you’re buying as it creates leverage.
When selling a carrot to a rabbit, you better have at the very least, as much passion about what you’re selling as the rabbit does in buying it. Fail to take a genuine interest in your product and reflect a mutual level of expertise and you will come across as ignorant, lacking credibility and uninspiring.









My father and I often spend holidays trekking deep up croc-infested rivers in the Northern Territory to catch the illusive Barramundi. I also enjoy trout fishing closer to home in the chilly streams of regional Victoria.
In a panicked state, I exited the terminal three hours late after my flight was delayed due to fog and inclement weather.
Credibility can take a lifetime to establish, yet it can be stripped from you at light speed.
Tuesday night I watched a feature on A Current Affair about an Australian charlatan by the name of A J Miller.
Selling is a contact sport and when it comes to competitors it should be full body contact!
I received a telling piece of feedback from the GM of a manufacturing company,
Most of the hype in social media is aimed at page promotion, getting liked and followed.