Sales Blog from Sales expert Trent Leyshan

Archive for the ‘Sales Training’ Category

Never sell a carrot to a rabbit

Monday, July 4th, 2011

Never sell a carrot to a rabbit Why? Rabbits are carrot connoisseurs. And it’s almost guaranteed they know more about carrots than you do. So if you’re selling carrots to a rabbit —you’re at a disadvantage.

There is nothing more disempowering than selling to a customer that possesses more passion and a deeper understanding of your product than you. These customers see things from a higher vantage point. Knowledge is power, particularly when you’re buying as it creates leverage.

When selling a carrot to a rabbit, you better have at the very least, as much passion about what you’re selling as the rabbit does in buying it.  Fail to take a genuine interest in your product and reflect a mutual level of expertise and you will come across as ignorant, lacking credibility and uninspiring.

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HAPPY FIN YEAR!!!

Thursday, June 30th, 2011

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I trust you all had a strong finish to the financial year, and importantly, your numbers stacked up!

The past year posed some very real challenges for salespeople. Competition intensified and business across industries is becoming faster and less personal. In addition, customers are demanding more value for less money. Our world is changing.

To overcome this, your salespeople need to be fresh, energised and empowered to compete successfully all year round. July 1 offers a time to take action, embrace challenges and create new opportunities.

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Habits to help you hook a big fish

Wednesday, June 15th, 2011

8303_1241453845My father and I often spend holidays trekking deep up croc-infested rivers in the Northern Territory to catch the illusive Barramundi. I also enjoy trout fishing closer to home in the chilly streams of regional Victoria.

My kids are getting to an age where they can appreciate how much fun fishing is. The only problem is fish are getting harder to find.   The world has changed considerably since my childhood.

Some fisherman are happy just wetting a line even when they dont catch anything. I find it more enjoyable when I’m catching fish, the bigger the better! Same goes for my business.

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Own your mistakes or they will own you

Saturday, June 4th, 2011

sorry-coverIn a panicked state, I exited the terminal three hours late after my flight was delayed due to fog and inclement weather.

I rushed to pick up my hire car while apologising over the phone to my client and assuring her I wasn’t far away.

Bleeding beads of frustration I anxiously took the sixty minute trek to my new business pitch.  Being late to a key presentation seldom sets a positive tone and negative first impressions are always challenging to overcome. Driving with a sense of defeat, I questioned whether my many hours of preparation, flight and now pained efforts would be all in vein.

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If cash flow is King, credibility is Queen.

Thursday, May 26th, 2011

red queen logo1Credibility can take a lifetime to establish, yet it can be stripped from you at light speed.

I can speak from experience, one erroneous move, fumble or stumble can take you many years to recover.

Credibility in business is a great deal like a credit rating in our personal life. One or two black marks on your profile and no Bank will take a risk on you, for five years at least. And why should they, if you fail to demonstrate a trustworthy past?

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How to create a Cult following in 12 simple steps

Thursday, May 19th, 2011

8406391-way-to-salvation-follow-jesus-and-god-to-be-rescued-save-your-soul (1)Tuesday night I watched a feature on A Current Affair about an Australian charlatan by the name of A J Miller.

This fruit cake and his female partner claim to be incarnations of Biblical characters Jesus Christ and Mary Magdalene.

What struck me most about this quack was how confident and articulate he was when questioned about the substance of his beliefs and teachings. Even scarier, there were people at his events and many zealous believers of his mind-numbing escapades.

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Hunt and Herd your Competition

Thursday, May 12th, 2011

Hunting competitorsSelling is a contact sport and when it comes to competitors it should be full body contact!

Competition serves the collective good. Merchants are kept on their toes and customers are able to select a provider that best meets their needs or desires. Many business people underestimate their competitors ― pretending they don’t exist or their offer is irrelevant or somehow inferior. Dont make that mistake.

By default, we often frame competitors as the enemy. We’ve never met them, nor do we want to. If they’re flying a flag with a different brand ― they’re evil! This belief is not only ignorant, it’s limiting and ultimately self-defeating.

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Sign here……………………………..

Wednesday, May 4th, 2011

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Can we always trust others to keep their word?

A couple of years ago I dropped off a suit for some alternations. The tailor greeted me with open arms. After some banter he then suggested I try on a new fabric.

The suit was sexy, but I resigned, “Thanks anyway, maybe next time.” Not willing to concede he replied, “Just let me size you up, if you like it, you can pick it up next week and just pay me whenever you can, I trust you.” I resisted again, but he continued to insist until I capitulated.

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A winning attitude

Sunday, April 17th, 2011

bolt!I received a telling piece of feedback from the GM of a manufacturing company,

“You taught us a very valuable thing here today, that is, if you dont enjoy winning business, you’re an account manager.”

He then recommended his eighty person sales force be defined as such. BDM’s win business and AM’s manage accounts. Anything in-between is out. Smart move.

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Social enlightenment

Sunday, April 10th, 2011

social Most of the hype in social media is aimed at page promotion, getting liked and followed.

One area that often escapes the attention of the pundits is the platform that social media provides to learn more intimate details about others you can then apply in a meaningful way.

I connect with most of my key clients in social networks, because I want to learn more about them. For example, Facebook offers details about your customers family members, such as children’s names and favourite family activities.

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