Sales Blog from Sales expert Trent Leyshan

Archive for the ‘Sales Training’ Category

Own your mistakes or they will own you

Saturday, June 4th, 2011

sorry-coverIn a panicked state, I exited the terminal three hours late after my flight was delayed due to fog and inclement weather.

I rushed to pick up my hire car while apologising over the phone to my client and assuring her I wasn’t far away.

Bleeding beads of frustration I anxiously took the sixty minute trek to my new business pitch.  Being late to a key presentation seldom sets a positive tone and negative first impressions are always challenging to overcome. Driving with a sense of defeat, I questioned whether my many hours of preparation, flight and now pained efforts would be all in vein.

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If cash flow is King, credibility is Queen.

Thursday, May 26th, 2011

red queen logo1Credibility can take a lifetime to establish, yet it can be stripped from you at light speed.

I can speak from experience, one erroneous move, fumble or stumble can take you many years to recover.

Credibility in business is a great deal like a credit rating in our personal life. One or two black marks on your profile and no Bank will take a risk on you, for five years at least. And why should they, if you fail to demonstrate a trustworthy past?

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How to create a Cult following in 12 simple steps

Thursday, May 19th, 2011

8406391-way-to-salvation-follow-jesus-and-god-to-be-rescued-save-your-soul (1)Tuesday night I watched a feature on A Current Affair about an Australian charlatan by the name of A J Miller.

This fruit cake and his female partner claim to be incarnations of Biblical characters Jesus Christ and Mary Magdalene.

What struck me most about this quack was how confident and articulate he was when questioned about the substance of his beliefs and teachings. Even scarier, there were people at his events and many zealous believers of his mind-numbing escapades.

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Hunt and Herd your Competition

Thursday, May 12th, 2011

Hunting competitorsSelling is a contact sport and when it comes to competitors it should be full body contact!

Competition serves the collective good. Merchants are kept on their toes and customers are able to select a provider that best meets their needs or desires. Many business people underestimate their competitors ― pretending they don’t exist or their offer is irrelevant or somehow inferior. Dont make that mistake.

By default, we often frame competitors as the enemy. We’ve never met them, nor do we want to. If they’re flying a flag with a different brand ― they’re evil! This belief is not only ignorant, it’s limiting and ultimately self-defeating.

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Sign here……………………………..

Wednesday, May 4th, 2011

sign-here-tab

Can we always trust others to keep their word?

A couple of years ago I dropped off a suit for some alternations. The tailor greeted me with open arms. After some banter he then suggested I try on a new fabric.

The suit was sexy, but I resigned, “Thanks anyway, maybe next time.” Not willing to concede he replied, “Just let me size you up, if you like it, you can pick it up next week and just pay me whenever you can, I trust you.” I resisted again, but he continued to insist until I capitulated.

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A winning attitude

Sunday, April 17th, 2011

bolt!I received a telling piece of feedback from the GM of a manufacturing company,

“You taught us a very valuable thing here today, that is, if you dont enjoy winning business, you’re an account manager.”

He then recommended his eighty person sales force be defined as such. BDM’s win business and AM’s manage accounts. Anything in-between is out. Smart move.

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Social enlightenment

Sunday, April 10th, 2011

social Most of the hype in social media is aimed at page promotion, getting liked and followed.

One area that often escapes the attention of the pundits is the platform that social media provides to learn more intimate details about others you can then apply in a meaningful way.

I connect with most of my key clients in social networks, because I want to learn more about them. For example, Facebook offers details about your customers family members, such as children’s names and favourite family activities.

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Credentials Presentation: Trent Leyshan

Sunday, March 27th, 2011

What can we learn from drug dealers?

Monday, March 14th, 2011

Line I would never advocate the practice of drug dealing, nevertheless this industry got me thinking about how we can apply some of its aspects to the wider selling world.

Illicit and legal drugs are extremely valuable commodities in Australia and both fulfill a rampant social demand.

Pharmaceuticals are a multi-billion dollar a year industry, making it one of the largest and most lucrative markets and we can only speculate what the illicit drug industry is really worth.

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Nuances of effective negotiation

Sunday, March 6th, 2011

communication_negotiation[1]Often a sale will come down to a final negotiation when two or more parties aim to draw a body of communication to some form of conclusion.

In Australia, negotiating is frequently referred to as “haggling” and is not considered part of our laconic and laid back business culture.

I recently met with, Morry Morgan the co-owner of ClarkMorgan Corporate Training. His new book, ‘Selling Big to China’ delves into Morry’s ten years of on the ground experience selling in China and also provides insights into Asian business culture.

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