Sales Blog from Sales expert Trent Leyshan

Archive for the ‘Telephone skills’ Category

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Saturday, April 11th, 2015

Cold-calling is dead, but the Red Phone is alive and well

Wednesday, February 1st, 2012

The Red Phone image - CopyLeaders of nations first did it. Military generals do it. Even high powered CEOs now do it.

When they need something of critical importance actioned, they pick-up the Red Phone and make a direct call to the person who can most influence what they need to achieve.

Our world is now vastly more connected than ever before thanks to the internet. Yet, cutting-through to decision makers and getting them to take you seriously is harder than ever. We are all far too busy and well informed to indulge a stranger blatantly trying to sell us something over the phone. Countless past negative experiences have trained us to know better.

The phone is still a powerful tool if you know how to utilise its qualities correctly.


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