Leaders of nations first did it. Military generals do it. Even high powered CEOs now do it.
When they need something of critical importance actioned, they pick-up the Red Phone and make a direct call to the person who can most influence what they need to achieve.
Our world is now vastly more connected than ever before thanks to the internet. Yet, cutting-through to decision makers and getting them to take you seriously is harder than ever. We are all far too busy and well informed to indulge a stranger blatantly trying to sell us something over the phone. Countless past negative experiences have trained us to know better.
The phone is still a powerful tool if you know how to utilise its qualities correctly.