The Sales PERFORMANCE Workshop is a two day intensive sales training program that embeds BOOMOLOGY! within your organisation and empowers your sales people to personify your Unique Selling Proposition.
Your sales people are taught how to build Business Friendships with prospects and customers through Empathy Selling and making genuine Emotive Connections with their needs and wants. The aim is to uncover and demonstrate a true understanding of the customer and an authentic attempt to not only meet their needs but to also provide them with a positive unique and memorable Experience.
Outcomes of the workshop include:
- Understand the re-emergence of Retro Service and know the importance of adding value to the customer experience
- Identify the difference between a product based conversation (Telling-Selling) and a customer centric conversation (Empathy Selling)
- Understand how to establishing Business Friendships and encourage Compounding Loyalty.
- Demonstrate Empathy Selling by exploring the customer’s needs and wants and making genuine attempts to connect with the customer to fulfill their aspirations
- Identify and demonstrate the Empathy Selling Process, bringing your organisation’s USP to life for your customer
- Demonstrate skills in the key areas that support each step of the Empathy Selling Process, such as making Emotive Connections, Heart Listening and Positive Inquiry.
- Confidently identify and communicate possible strategies and solutions that connect with the customer’s aspirations and inspire them to action
- Identify how to effectively package solutions to sell more whilst genuinely meeting the customer’s needs and aspirations
- Recognise ‘buying signals’ to determine whether it is appropriate to seek the customer’s commitment
- Effectively overcome customer concerns that prevent them from making a buying decision
- Develop appropriate ‘closing strategies’ to gain commitment and ensure the customer leaves the conversation with a positive experience
What are the next steps?
Discover how the Sales Performance Workshop can help you get your business booming! Simply send us an e-mail or give us a call for a free consultation with one of our consultants.
We look forward to BOOMing your business!