The Secret Selling Ingredient

February 8, 2017


Nuts mixed on white background.

Deeply passionate salespeople are easily aroused by their customers, when they win a new contract or sale, so intense is their elation, a little bit of wee escapes!

Sure, they appear to be seemingly normal at first glance, but if you peer a little closer, there is something peculiar bubbling beneath the surface.

These types of salespeople aren’t just fond of what they sell —they fantasise about it. Removing themselves from the stresses of the everyday grind to escape to a warm and safe place. That is to say, loving what they sell and believing in it with an abnormal passion and vice-like conviction.

The best salespeople in the world, across industries, believe (rightly or wrongly) the product or service they sell is superior in their market. In fact, every word that leaps from their lips is lubricated with so much sincerity the customer is helpless to deny it and effortlessly seduced by it.

Some people call these types of sales professionals ‘evangelists,’ I call them nuts! And you will come across these ‘nutters’ in your everyday travels. They can be found in almost all industries, varying companies sizes and parts of the world.

Fearless, forever hungry and deeply passionate, they will chew your ears off without hesitation. Yes at times deluded, but always so damn convincing!

To maximise the potential of a nut, what they sell, must be genuinely valuable, this is non-negotiable. Nuttiness combined with genuine value — are a deadly mix. These people may be overly optimistic at times, but let’s not tell them that, they’re having so much fun (and success) it would be a shame to spoil it for them.

Give me a team of nutty salespeople and I’ll show you an extraordinarily successful business.

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Trent Portrait

Trent Leyshan

Trent Leyshan is founder and CEO of BOOM! Sales. Sales expert, sought after speaker and facilitator. He is the author of Outlaw & The Naked Salesman.

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"Belief is not important, it's everything!"