December 21, 2015


The Sales Culture Session is an exploratory workshop and training method designed to give your senior sales leaders and team member’s an opportunity to explore and re-define the sales culture of your organisation and energise your brand message at the coal face.

This insight empowers leaders and team members to be more successful in their day to day interactions with customers, as they are able to genuinely connect with your market and behave in a way that demonstrates belief and passion for your brand.

Key learning outcomes:

  • Identify who your customers really are what motivates them to buy
  • Know what your customers really need and want, from you!
  • Establish individual and commercial strengths & a ‘Point of Difference’
  • Identify your ‘value P\proposition’ and set up the foundations for your new sales and service culture
  • Define a USP truly reflective of your people, capabilities and brand
  • Create a truly unique and memorable message by connecting with your customers hearts and minds
  • Learn how to communicate the right messages at the right time
  • Determine how to differentiate in the market based on your USP
  • Align internal and external communication with your new sales culture
  • Re-invigorate your culture and customer engagement experience.

Who it is for?

This training program is designed for leaders and team members to help them successfully articulate what they actually do and who their customers really are. Moreover, why your company is any different to your competitors.  Training is relevant to all roles in an organisation and the level of complexity can be tailored according to the audience and capability level.

How does it work?

The training program can be run as a 90 minute introduction seminar or as a one day in-house workshop that includes a high level of interaction, individual practice, role-play and coaching and action planning.

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Trent Portrait

Trent Leyshan

Trent Leyshan is founder and CEO of BOOM! Sales. Sales expert, sought after speaker and facilitator. He is the author of Outlaw & The Naked Salesman.

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We look forward to speaking with you soon.

"Belief is not important, it's everything!"