I arrived at Sydney airport. I briskly exited the terminal and was immediately greeted by the humid morning air.
I strategically positioned myself in the cab rank and waited in line for my ride. After a few minutes, my cabby pulled up. The driver then leaped out of his seat and charged around to my side of the car. A small Asian man bursting with energy, big teeth and a crooked smile greeted me. He snatched my suitcase, brushed passed me and lobbed it into his boot.
In broken English he introduced himself, ‘I’m Chen! Where are we off to today?’ Slightly taken aback by Chen’s lively demeanour, I responded, ‘I’m presenting at a conference at the Novotel in Manly. Stunned by this, Chen, burst into a cheer, ‘Manly, okay, this is my lucky day!’
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The Naked Salesman is new business show that reveals the secrets and stories from the world’s most outrageous and successful salespeople.
Hosted by BOOM! founder, author and sales evangelist, Trent Leyshan.
Join Trent as he explores and digs beneath the surface to reveal what really drives the world’s oldest and most influential profession.
We all live or die by selling something. From multi-millionaire entrepreneurs, to bible-belt preachers, to call girls, to be truly influential and learn how to get what you want, is for many, a dark art.
Trent sheds light on this timeless profession to take the viewers on a journey of discovery. We will find and learn from an array of quirky, interesting and some down right ridiculously successful salespeople, from all walks of life and industries.
Its time to get naked! Check out the trailer here: www.youtube.com/thenakedsalesman
BOOM!
Sales Training — Customer Service Training
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One happy customer plus another should equal three. Clearly I failed mathematics at school, or is there more to it?
We all exist in a hyper-connected and transparent business world. If customers aren’t sharing their positive experiences about you with others, something about what you do needs to change. Although competition is ferocious and margins are being eroded, customers still and always will pay for value and quality service. In fact, as customers, we crave it. Couple that with convenience and you have a strong value proposition.
The most ineffective businesses commonly lack repeat customers. These salespeople are unaccommodating and the engagement process is transactional at best. Conversely, more successful companies employ methods that ensure they not only obtain a customer’s trust, but a commitment that inspires loyalty and repeat business. Despite what many people think, standing out in today’s market isn’t all that hard, given that the bar is set so low.
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As a society, we seldom encourage others to take a path of risk and unbridled adventure because this approach is untested and has the potential to break conventions and reputations.
Who is going to pay for true innovation anyway, your employer or your customers? Hmm—good luck with that.
Most of us are trained to do things based on what someone else has already done, and that’s okay, but being led to believe it’s the best and only way, isn’t okay. To drive change you will need to circumvent certainty into the dark unknown realms of possibility.
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2013 is going to be a big year!
A year to be better. A year to be stronger. A year to shoot first and ask questions, never.
Be true to yourself. Laugh at the naysayers. Dance with failure! Forgive, forget. Leave your baggage at the door.
This is your year, seize it! This is your world embrace it. Life is not a rehearsal, so act!
When it’s all said and done, all you will have are memories, so make 2013 a year to remember, forever.
Happy New Year!
BOOM!
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![merrychristmas[1]](http://www.boomsales.com.au/blog/blog/wp-content/uploads/2012/12/merrychristmas1-150x150.jpg "merrychristmas[1]")
BOOM! will be closed for the festive season between the 21st of December and 6th of Jan 2013.
To be honest, we’ll be too busy eating, partying and being merry to respond to your enquiries. For urgent enquires please email Santa.
However, we’ll be back on dry land early in 2013 re-charged and ready to help you launch into the New Year with a BOOM!
Wishing you all the best for the holiday season. Have a wonderful Christmas and Booming New Year!
BOOM!
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Dennis the management consultant arrived late to a public sales seminar I was conducting.
The rest of the participants arrived early for their 8.45am registration and had been chatting amongst themselves. He apologised for being late, rushed in and sat down. His body language was stiff and noticeably anxious. Although now behind schedule, for Dennis’ benefit, I asked everyone to again quickly introduce themselves and describe what businesses they were in. All were happy to oblige.
A couple of minutes into the introductions I sensed Dennis’ energy. He seemed disengaged and uninterested in the stories the others were sharing. I continued into the morning break paying extra attention to him but not at the detriment of anyone else. As soon as the other participants left the room for the break, he approached me and explained the seminar was not what he had expected.
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We naturally sell to and buy from people we like or share a likeness with. How many of your customers fly to work in their own chartered jet?
You don’t have to be big to compete in today’s markets―quite the contrary in fact. The game has changed: big teams have been reduced and replaced by the internet. Big offices have been traded for hot-desking and home offices. And there are multi-million-dollar lounge-room operations competing with the big boys every day—and often winning!
What does being small signify? It means: being agile, flexible, responding in real-time and fast off the mark! It also means being adaptive and responsive to change, or, even better, being the person driving it! The bigger you are the less nimble and adaptive to quick shifts in the market you will be. Things change fast in today’s economy, and if you don’t respond and adapt, you could very soon be out of the game.
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In my book, The Naked Salesman, I explored the damaging effects that crazy customers, that is to say, time wasters, have on businesses by killing precious time and diverting attention away from genuine and valuable customers.
Crazy customers can manifest from pushy salespeople who are too persuasive for their own good. Crazy customers can also be created by the right salespeople working by the wrong process or the wrong salespeople working via the right process. Some customers are also those seeking free information for their own, often deceiving, purposes. There are crazies everywhere.
Inexperienced salespeople impetuously start pounding the cash register as soon as someone calls them, believing that when a potential customer initiates the contact, they are a hot prospect and their intentions must be genuine. This is not always the case. In fact, there are perils in this belief. In a perfect (of course impossible) world, we would all rather spend our time pursuing flaming hot in-bound enquiries than to sniffing around and hunting them out.
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This may come as a surprise to some, but a sales professionals secret weapon, is not measured by the sharpness of their tongue, but in fact, the quality of their ears.
The difference between one person smashing their annual target or just making their budget, or becoming a word class influencer, can be measured by the quality of the conversations they are having with the right people. Equally vital, and one of the most critical human features, is our ability to listen and tailor ourcommunication specifically to the other person.
Being “interesting” also matters, and one of the best ways you can be more interesting to others is to demonstrate a genuine interest in them. This can be augmented by delivering more meaningful and purposeful questions, based on the information you are receiving.
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