You don't have a sales problem. You have a leadership problem.

Mar 18, 2024

CEOs come to me all the time to help them solve their #1 problem:

They don't have great salespeople. 

It seems like they're impossible to find. 

It seems like nobody wants to work these days.

But when you dig a little deeper, you rarely have a sales- or recruiting problem. 


You have a leadership problem. 

Great salespeople just don't tolerate being in an average environment. 

At least not for long. 

Sure, a-grade salespeople can succeed in any environment. Give them no process, no product knowledge, no acknowledgment - and they will still find a way to win. 


Great salespeople want to surround themselves with other great salespeople. 

And most organizations don't set their salespeople up for success. 

No process. 

No acknowledgement. 

Little product knowledge. 

A culture that tolerates average performance. 

Those kinds of things drive the best salespeople out of your business and to your competitors. 

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